…it’s not all about the brochure. It’s just as important how we present your property to our buyers – and social media is playing an increasingly important role to that end.
This month we thought we’d share how we use social media to enhance the sale of your home.
As a visual platform, where engaging photography speaks volumes, we work alongside fantastic, specialist photographers who capture the best possible images of properties, creating eye-catching imagery, drone footage, informative video and quirky glimpses of the property you could own – that are frequently liked and shared widely across Facebook, Instagram & LinkedIn profiles.
Then there’s the ‘Sneak Peek.’ We recently sold a property over the £1,000,000 using this tool on social media. From a single shot and a subtle turn of phrase, a viewing, then sale was agreed ahead of full marketing and went on to complete. Both vendor and purchaser were delighted with the outcome.
Private listings work well on social media too: allowing us to market the property, tag the location and pay to boost the post, without going online to all of the portals – should this be something the vendor would like to start with ahead of a full campaign. We have successfully arranged viewings from this, along with the strength of our database, without full marketing.
On the flip side, bearing in mind that the demand is outstripping supply, we have also run campaigns in relation to “HOT BUYER” requirements to encourage conversations with vendors who have been contemplating moving, but hadn’t quite made the call.
As we increasingly turn to our phones in our downtime, a strong presence on a variety of social media channels pays off as we connect and engage with our target audience and strengthen the Armitstead Barnett brand.
As many of our houses are a lifestyle choice our followers actively follow our sneak peeks and ‘new to the market’ listings to get the glimpse into the life they dream of having: that wow kitchen, that piece of land, the cosy fire with family pet… Go on – take a look today!